AT-1043 · Marketing CRM and Lifecycle Marketing Manager

The role

An online fashion retailer with a loyal customer base wants a lifecycle lead to grow repeat purchase and cut churn. You'll own email, SMS and push from strategy to send, working three days a week from their Ancoats office.

What you'll do

• Build and improve automated journeys, from welcome to win-back
• Plan the weekly campaign calendar with the trading and brand teams
• Segment customers using purchase and browsing data
• Report on retention, revenue per send and list health
• Manage the relationship with the CRM platform provider

What you'll need

• Three or more years in CRM or lifecycle marketing, ideally in ecommerce
• Experience with Klaviyo, Braze or a similar platform
• Good working knowledge of UK GDPR and PECR consent rules
• Strong copy instincts and an eye for layout
• Happy to dig into data and explain what it means

What's on offer

• 40% staff discount
• 25 days' holiday plus your birthday off
• Enhanced parental leave
• Cycle to work scheme